The North Central Massachusetts Chamber of Commerce, the North Central Massachusetts Development Corporation, and the Johnny Appleseed Trail Association today announced the launch of the new North Central Massachusetts Champions program to help promote the region through social media as a great place to live, work, visit and grow a business.
Anyone with a social media account and who loves North Central Massachusetts can become a North Central Massachusetts Champion. Whether they live here, work here, own a business here or just enjoy visiting here, they are invited to become a Champion and show their civic pride and help advance the community by spreading the word about positive news and information about the region. The goal of this new initiative is to arm proud residents, local business leaders and public officials with the region’s key selling points and then encourage them to talk up the benefits of the communities located in North Central Massachusetts to their business and personal contacts via their social media networks like Facebook, LinkedIn and Twitter.
“We are rallying the entire community to get behind this initiative,” said Roy Nascimento, President & CEO of the North Central Massachusetts Chamber of Commerce. “This is a great opportunity to join us on the front lines of economic development and help make a difference in promoting all the good things that they love about North Central Massachusetts!”
To participate and become a North Central Massachusetts Champion anyone can visit northcentralmass.com/champions to sign up. The process is easy and can connect any social network. Champions will then receive an email 2-3 times per month with new and exciting content about the region that they can share. Each email contains a status update and link to the content that is being shared with them. With a simple press of the button, Champions can share the status update automatically on their social networks that they select.
North Central Massachusetts Champions will never have content posted to their social networks without being explicitly notified. Even if they choose to auto-post content, they have the option to opt-out of each post before it is shared.
This new program is one of a series of recent efforts to help promote the region and advance the local economy. In addition to the Champions program, the website ChooseNorthCentral.com and the hashtag #ChooseNorthCentral were recently launched to promote the region as a great place to grow or relocate a business. The Chamber and Development Corporation also recently launched a social media campaign to promote the region as a great place to operate a business, expanded its micro loan program and published a comprehensive directory of manufacturing and industrial parks in the region.