Antonioni Consulting Helps Businesses Find a Clear Path Forward!

 

Maria Antonioni of Antonioni Consulting“Helping organizations find a clear path forward” is the first headline readers see on Antonioni Consulting’s website.  Maria Antonioni founded her consulting business in Leominster in June 2023 after more than 20 years of experience in executive leadership.

Her approach is highly individualized and holistic. “My goal is to understand how your unique non-profit or small business functions as a whole and how it can be strengthened at every level to build a healthier, more integrated organization,” she said.  “As an executive development consultant, we help clients build healthy, fulfilling careers that capitalize on their personal strengths.”

Antonioni Consulting, Inc helps nonprofits, businesses, and individuals map out a clear path to success through improved organizational health and professional development. Areas of focus include:

  • Improving workplace culture and team unity
  • Communicating clearly and effectively
  • Boosting morale and productivity
  • Strengthening executive leadership
  • Unifying your organization’s mission and purpose

Her goal is to understand how unique non-profit organizations or small businesses function as a whole and how they can be strengthened at every level to build a healthier, more integrated organization.  With her background in nonprofit leadership, education and healthcare, Maria uses a “highly individualized and holistic approach.” “We help clients build healthy, fulfilling careers that capitalize on their personal strengths,” she added.

In defining what separates her business from her competition, Maria notes “leading with empathy and understanding builds trust among employees so that collective growth becomes a team effort.”  She adds “our approach prioritizes listening to and empowering members at every level of an organization, making work individually rewarding and transforming your mission into a shared sense of purpose.”

According to her website, Antonioni Consulting “enables organizations, teams and individuals to transform and thrive through critical insights.”  “We understand that no person or organization is an island that they can only be fully understood within the largest context of the relationships, experience, strengths, goals and myriad other factors that shape their professional lives,” the website continues.  “This real world approach promotes the growth and well being of your organizations, group or career as an integrated whole.”“We are committed to providing the honest assessment, practical advice and actionable tools you need to define and achieve success,” the website concludes.

Maria’s contact information and her phone number is 781.664.7362.


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Attollo Creative Thinks ‘Out-of-the Box”

Founded as Nmdesignz in 2011 and rebranded to Attollo Creative in 2024, this Fitchburg-based business is a marketing firm that specializes in Logo design, brand design, websites, signage, photography, videography and social media management, serving a wide range from industries from Non-Profit to Manufacturing.

Leader Nicole Murphy proudly notes “We are the most creative group you will ever work with. If you need something “out of the box” designed for your business, we are the people to call.” She adds “We are focused on quality, not quantity. Our company is small because we focus on providing a top-notch product as opposed to churning out work.”

Nicole loves doing business in North Central Massachusetts because “You get to see your designs in the field every day. If we lettered a truck, we see it drive by, if we designed a logo, we see it in an advertisement, its great seeing our designs help other businesses grow.” “I especially like doing business with local people,” she added when explaining why she likes being a member of the North Central Massachusetts Chamber of Commerce.

Attollo also proudly supports the community. “We are involved with Non-profits within the NCM area,” adds Nicole, “including the United Way of North Central MA, The Community Foundation of North Central MA and North Star Community Services.”

Attollo Creative shares an office space with one of its beloved clients in Fitchburg. Nicole feels “changing our name from Nmdesignz to Attollo Creative was their biggest professional achievement.” She feels the future is bright for Attollo. “We will continue to grow and provide quality pieces of work that clients love,” she said. “We will be known as the “go to” for any design work in the North Central Massachusetts area.”

Nicole credits her father as her strongest influence in business, “being a business owner himself for over 35 years!” “Also, many of my clients are a strong influence on me,” she adds, “I admire their dedication and passion to their business.”

As a marketing agency, Nicole doesn’t rely on traditional advertising to promote her business. She says the secret of their success is “Word of mouth and the dedication to providing the best possible product.”

Contact information: ; 978.430.1244


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Domination Plumbing & Heating Has a Passion for Serving the Community

Domination Plumbing and Heating of Leominster started in business just 5 years ago servicing resident and commercial customers. They now service much of Central Massachusetts and even stretch into Boston. They have grown their business specializing in both service work for home and business owners, as well as new construction and remodels for residential homes and commercial buildings, according to owner Dominic Arsenault.

As a testimony to Domination’s achievements, Dominic notes “This company, from where we started of just myself as an employee to now over 15 employees, is my biggest professional achievement. Growing up I struggled with school and having my own company was really never in the vision. After working for multiple plumbing companies out of school and gaining meaningful experience, it gave me the passion to want to have my own business. It was not easy to get to where we are today but to see the growth over the years makes it all worth it. And knowing we have so much more growth left in this continuously evolving trade gives us something to always work towards.

In describing Domination’s work environment, Dominic says “I would describe our company’s culture as youthful and driven. We are a group of younger people that have the passion to serve our customers till they are completely satisfied.”

Supporting the local community is very important to the company, noted Arsenault. “We have increased our involvement in the local communities a lot over these past few years,” he added. “Last year we were excited to be part of the Johnny Appleseed Fest and will continue to have a booth there again this coming year. We joined the North Central Chamber to help assist us in being more involved during 2024 and the years to come. We are excited for all the new faces, business, and ventures that the Chamber will bring us.” He also noted that supporting the community was instilled on him at an early age. “Our mother was a Chamber member years ago when she was an independent sales director for Thirty One Gifts,” he added. “We would watch her to go all these events and form so many meaningful relationships, that we knew we needed to join as well to meet so many local people and businesses and start creating our own meaningful relationships.”

When asked who has been your or your company’s strongest influences, Dominic proudly stated “This company was originally influenced by our Dad and Uncle, who we watched growing up working tough blue collar jobs. Our Uncle owns his own HVAC business and seeing how well he supported his employees, himself and family made me realize I wanted to do that for others as well one day.”

When looking toward the future for his business, he feels it is “limitless.” “We are excited to grow our HVAC team over the next year, as well as grow our service area to cover more of Massachusetts,” he said. “Our vision one day is to be a, ‘one stop shop’ company that provides all home services.”

Domination relies on social media as one of its primary ways to promote the business. “We have had much success in promoting our business online through social media,” noted Arsenault. “We love to post funny videos on our Tik-tok and Instagram, as well as information videos to help with common issues on Facebook.”

The company website probably sums up their business style the best, noting “We saw that people were searching for dependable plumbing and heating service that wouldn’t let them down… From day one, our mission has been clear – do the job right the first time. So next time your pipes act up or your heater’s on the fritz, remember – we’ve got your back!” Contact info: ; 978.602.7547


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Chamber Member Spotlight: Elite Construction & Design, Inc.

Elite Construction & Design, Inc. believes in the future of downtown Fitchburg and recently made a move to be at the center of it.

Previously located in a former Crocker paper mill on Westminster Street in West Fitchburg, the construction company has moved to Sawyer Passway, where it hopes to play a key role in the city’s revitalization efforts, said President Matthew Fournier. 

“It’s already starting but we lost some momentum with the pandemic,’’ Fournier said. “The energy is still there with public and private development. There are projects that will bring quality housing and restaurants downtown and some amenities. It may have delayed us a year or two but at the same time, all the projects are still there and moving forward. People are feeling positive about it.’’

Wachusett Brew BarnWhile some projects downtown may have been delayed, business is strong overall at Elite, Fournier said. 

Between businesses looking to reconfigure their space or make improvements during some downtime, growth in the cannabis industry and homeowners investing in projects, Elite has kept busy.

“A lot of our clients are in different industries and are getting affected in different ways so we are there to help them adapt,’’ Fournier said. “Commercial construction is still going strong and residential has picked up. A lot of people are sitting at home and look at their yards and houses saying ‘We’re not going on vacation, how can we change our space?’’’

Fournier founded the company in 2004 after graduating from Wentworth Institute of Technology a year before with degrees in interior design and facilities management and planning. 

“I wanted to create a construction business from the ground up by focusing on long term relationships and servicing clients with an innovative hands-on approach, driven by small business values instilled in me by my family and other mentors,’’ Fournier said. “Our team is driven to be a recognized as one of the most responsive, innovative and customer-focused firms in Central Massachusetts.’’

Today, his company offers general contracting, design-build, pre-construction services, tenant fit-ups, rapid response facility services and insurance repairs/emergency services. 

Elite caters to a variety of industries including commercial, residential, health care, retail, hospitality, food service, cannabis, non-profit and municipal. Wachusett Brew

“At Elite Construction, we differentiate ourselves by providing our clients and partners with a high level of service from a project’s conceptual phase through the project closeout and beyond,’’ Fournier said. “Three values that lead our day to day are: Plan, execute and deliver.’’

Elite is a member of the North Central Massachusetts Chamber of Commerce, which Fournier said has helped on a business and personal level, with professional development, networking, visibility, credibility and a better understanding of the changing community and economic landscape of the region.

Elite Construction & Design, Inc. is located at 61 Sawyer Passway, Fitchburg and can be reached at 978-597-5071. For more information, visit http://www.eliteconstructiondesign.net/. 

Chamber Member Spotlight: bankHometown rescues small businesses with PPP approvals

When the SBA launched the Paycheck Protection Program (PPP), bankHometown sprang into action to assist local business owners access these funds and keep the community employed.

Their branches moved swiftly and quickly to transform the retail business so that their customers could count on them, and, in total, bankHometown approved almost 800 PPP loans totaling nearly $70 million, allowing local business to keep thousands of employees on payroll.

“Our focus was on small businesses who needed it most, with 90% of our PPP loans under $250,000. Through it all, we remain proactive, accessible, and responsive to help business owners weather the storm,” said Robert Morton, President and CEO.

“In fact, we recently contributed $5,000 to the North Central Massachusetts Economic Recovery Fund to help provide emergency support to small businesses negatively affected by the COVID-19 pandemic,” he continued. “The chamber’s outreach to local business owners has become even more critical in these times of hardship and economic downturn, and we continue to support the chamber so that their services can continue to support our local business community in these difficult times.”

For over 130 years, bankHometown has been assisting their customers make the most of their financial futures and has experienced significant growth, particularly through a series of mergers and acquisitions, including locally with Athol-Clinton Cooperative Bank in 2011. Today, bankHometown grew into a $1.2 billion community bank with sixteen branch locations across central Massachusetts – including offices in Athol, Leominster, and Lancaster – and northeastern Connecticut.

“We’re proud to deliver local, community banking services to our communities, reinvesting deposits in loans that support local economic growth and job creation and giving back generously to the many ‘hometowns’ we serve through charitable donations and other community support,” said Morton. “Customers looking for enhanced services, greater convenience, a continued commitment to hometown banking and to our neighborhoods, with local leadership and service from trusted employees should look to bankHometown!”

This year, they opened up a second Worcester, MA location in September.

“We’re excited about the future and how we can continue to partner with our customers. We continue to develop new ways to provide customized financial solutions that create a successful tomorrow for our customers, and to add to our suite of smart banking technology that makes banking convenient and accessible—wherever our customers are and how they live,” Morton said.

bankHometown continues to play a critical role in the local community’s well-being during the ongoing COVID-19 pandemic, and continue to work with their customers facing financial stress and hardship during this crisis.

Morton states, “We helped our customers embrace the convenience and capabilities of bank-at-home services, many for the first time, so that they experience the peace of mind that comes with remaining connected. When we ultimately reopened our branch lobbies to customers, we implemented a wide range of personal protection measures that are in place today to ensure our locations are safe to do business.”

Morton also said that bankHometown is on a mission to deliver individualized financial support that ensures their customers can build a successful future – one that harnesses their financial power, fulfills their hope, dreams, and aspirations, and lets them live life to its fullest.

“We feel so strongly and passionately about that mission, that this fall we took the opportunity to evolve our bank’s brand to better communicate it,” he said.

‘Unlock Your Potential’ is more than just our new tagline. It’s our commitment to making a meaningful difference in our customers’ lives—to helping them through the most important financial decisions they face with confidence and assurance, and to unlocking the power of their own financial potential for themselves, their families, and their businesses.”

That promise is highlighted with a new logo that puts the customer at the epicenter, along with looking forward to new communications, branch signage, advertising, and introducing new television commercials that showcase how bankHometown can be a part of the financial milestones in customers’ lives.

bankHometown has sixteen locations and can be reached at 1-888-307-5887, or visit their website at www.bankhometown.com to find out more information. 

Member Spotlight:Complete Physical Therapy & Wellness.

In each newsletter we highlight a Chamber member doing interesting work in our community.  This month we highlight Complete Physical Therapy & Wellness.

With their new location on 960 South Street in Fitchburg, MA, we are certainly proud to not only support Complete Physical Therapy & Wellness as a chamber member, but also as a fellow neighbor.

Complete Physical Therapy & Wellness is a privately owned physical therapy and wellness clinic. They are unique in that they combine the diverse experience and specialties of five longtime colleagues to service communities throughout Central Massachusetts.

Physical therapists Theresa Brassard, Joanne D’Onfro, Jennifer LeBlanc, Tamara Moses and Alice Thompson have unified their skills and passion to provide superior patient care in a customized, fully equipped facility. Their clinical excellence and expertise, combined with an unwavering commitment to prompt, personalized care, will make Complete Physical Therapy & Wellness a premier choice for all your physical therapy needs.

Complete Physical Therapy & Wellness specializes in the following areas: orthopedics, post joint replacements, sports injuries and prevention,

women’s health (pregnancy & incontinence), spine disorders, pediatrics, scoliosis, balance training & Pilates rehabilitation.

We are excited to celebrate the grand opening of Complete Physical Therapy & Wellness in the coming month. To contact them, visit www.completept.org.

JULY MEMBER SPOTLIGHT: US Army Recruiting Center – Leominster, MA (1A4F)

In each newsletter we highlight a Chamber member doing interesting work in our community.  This month we welcome the US Army Recruiting Center of Leominster, MA (1A4F).

It is very fitting we highlight the US Army in this month’s membership spotlight as we honor the men and women serving our country all month long.

We are extremely proud to have the US Army as a part of our chamber and we are very thankful they were honored guests at our Annual Business Meeting with Governor Charlie Baker this past month.

The US Army will also be a part of our upcoming Appleseed Country Fair held Labor Day Weekend this year!

The US Army Recruiting Center of Leominster, MA is available to those individuals ready to make a positive change in their life. They are on hand to answer questions like how to pay for college, how to receive free skill training, what travel opportunities and benefits are available to qualified applicants, and more.

Their goal is to provide the strength to the United States Army, the finest fighting force ever fielded in human history. They seek intelligent young men and women who feel they have what it takes to defend our country, and make our world a better place.

More than anything else, the US Army is here to offer advice and options on the best way to achieve your goals. You can learn more by visiting www.goarmy.com.

The US Army Recruiting Center of Leominster, MA is located at 110 Erdman Way, Leominster, MA 01453.

JUNE MEMBER SPOTLIGHT: The Art Longsjo Foundation

On June 24th & 25th, the cities of Fitchburg and Leominster will host the second-oldest bicycle race in America, the 56th running of the Longsjo Classic, named for Fitchburg native and Olympian “Art” Longsjo, Jr.  This month, the North Central Mass Chamber reveals the history of this time-honored, classic American cycling event, a community celebration of cycling, fitness, and health.

Arthur “Art” Matthew Longsjo, Jr. (October 23, 1931 – September 16, 1958) was an American Olympian speed skater and cyclist, the first athlete to compete in both the Summer and Winter Olympic Games in the same year (1956).  After he died tragically in 1958 following a car accident in Burlington, Vermont, the first Fitchburg Longsjo Classic was held in 1960, with the Longsjo Foundation formed to make donations from race revenue to community charities.

The foundation contributes thousands of dollars annually to groups that volunteer at the race — from the American Legion, to Fitchburg High School’s athletic teams, to the Boys and Girls Club.  But this carries on throughout the year, with recent support for Our Father’s House, the Montachusett Interfaith Hospitality Network, the New Patriots Veterans Outreach Center, and others.  Longsjo funding will also help build the inclusive Sam Pawlak Community Playground at Coolidge Park, and keep holiday lights on in downtown Fitchburg.

The Longsjo will feature 15 races for men & women of different age groups and ability levels over 2 days of exciting criterium racing on Saturday June 24th (Leominster) and Sunday June 25th (Fitchburg), along with a kids’ race each day.  Mayors Dean Mazzarella and Stephen DiNatale will also host a charity ride on the same course the pros use, with a trophy for the mayor who raises the most money at stake for his City Hall!

“Crit” racing consists of several laps around a closed circuit, the length of each lap ranging from about 500 to 1000 meters.  More than 1000 racers will compete, with thousands of spectators expected to line the courses and attend the race expo.

 The Longsjo Classic is proud to be a local race with international reach, committed to the local community.  Please visit www.Longsjo.com to sponsor the race or volunteer (race marshals, registrars, and set-up & take-down crews still needed!).  You can also purchase race merchandise, apparel, and accessories on the website (all produced by Chamber member Northeast Promotions). 

 

MAY MEMBER SPOTLIGHT: Heywood Hospital

MAY MEMBER SPOTLIGHT:  Heywood Hospital

 

In each newsletter we highlight a Chamber member doing interesting work in our community.  This month we welcome Heywood Hospital in Gardner.

Heywood Hospital is a non-profit, community-owned, 134-bed facility in Gardner, with more than 1,000 employees.  A strategic alliance formed with Athol Hospital in 2013, to take advantage of economies of scale, has further expanded the service area.  The Heywood Medical Group network includes 200 active, courtesy, and consulting physicians in primary care and a multitude of specialties.

Dawn Casavant, Heywood’s Vice President of External Affairs, has brought a philanthropic focus to Heywood’s mission in the Greater Gardner and North Central regions of Massachusetts, believing that social services play an important role alongside healthcare:  “We are trying to address the pressing need for behavioral health and addiction services in our region.”

An unsettling trend is the increase in suicide and depression among teens.  Heywood Hospital has established a Suicide Prevention Task Force, in conjunction with the Mass Department of Public Health, to prevent suicide and to provide education and resources to help those who struggle with depression, survivors of suicide, and those who have lost loved ones.

An important resource in this struggle will be The Quabbin Retreat project, a substance abuse and mental health center in Petersham.  The first stage, the Dana Day Treatment Center, opened in February and will provide outpatient services for patients in need of addiction and behavioral health treatment.  When complete, the Quabbin Retreat will offer both inpatient and outpatient mental health services, including an adult residential substance abuse center.  In the coming years, phases two and three will encompass a residential adolescent substance abuse treatment program and an inpatient detox center, according to Casavant.  More than 30% of day rehab patients at The Quabbin Retreat currently come from Fitchburg and Leominster.

The center is named in honor of the town of Dana, one of the four lost towns of the Quabbin Reservoir, which was created in the 1930s by digging up four towns to create two immense dams.

Dawn, who also sits on the board of the Greater Gardner chamber, views Chamber of Commerce engagement as an important tool for improving community health.  “Chambers give us a pulse on what’s happening in the region, relationships with big businesses, and the support of government affairs and advocacy efforts.”  A colleague of Dawn’s, Mary Giannetti, serves on the Behavioral Health working group of the Community Health Improvement Project (CHIP), a program the Chamber has supported.

Heywood Hospital is regularly applying for grants to provide more access to services, and connect families to community-based resources.  A $10 million capital campaign is also underway.

To learn more about Heywood Hospital or get involved, please call Mary Giannetti on (978) 630-5797, or email on

MARCH MEMBER SPOTLIGHT: Nutrishop Fitchburg

We recently welcomed Nutrishop Fitchburg located at 18 John Fitch Highway in Fitchburg.

When Scott Radford (a policeman by trade and a life-long fitness buff) and his wife, Melissa, decided to open a new business, they wanted to establish a wellness center, not just a supplement shop.  Frustrated by what he felt were staff lacking product knowledge and offering generic service at national chain shops, Scott set out with Nutrishop to fill a void in the retail nutrition industry locally, by providing health-conscious consumers with a diverse selection of superior supplements at low prices, sold by fitness enthusiasts who could help each customer choose the right products based on body type and workout goals.

Due to the popularity of wellness programs within businesses, Nutrishop offers a “body transformation challenge” for employees of local companies. The points-based contest begins with a weigh-in on advanced In-Body scale, which uses electric impedance to measure a host of fat & strength stats, including “lean analysis” by limb & and by trunk.  Participants are consulted on their goals and given guidance on meal planning and exercise (when and how often).  Over a 3-month period, they come back to check-in every 2 weeks, and receive points for each pound of fat or % of body fat lost – or pound of muscle gained.  Nutrishop does the admin work and the challenge is flexible enough to accommodate other routines as well.

Scott hopes people will appreciate his advice, and offers a discount on supplements (and free samples) for participants.  But he makes it clear that supplements aren’t the most important part of a fitness routine:  “They really are a niche product, supplements & vitamins may address a deficiency but first you need the foundation of exercising and eating right.”

Please join Nutrishop for their Grand Opening on Friday, April 7th at 11:00 am at 18 John Fitch Highway in Fitchburg.  You can call the shop on (978) 516-2476.