Diane Burnette retires from North Central Massachusetts Chamber of Commerce
Sabbra Reyes named to lead Johnny Appleseed Visitors Center; special “Business After Hours” event to recognize Burnette scheduled for January
The North Central Massachusetts Chamber of Commerce today announced the appointment of Sabbra Reyes to Visitor Center Manager of the Johnny Appleseed Visitors Center, effective December 2, 2024. Reyes will take over for Diane Burnette, who is retiring after nearly three decades of dedicated service to the Chamber.
A resident of Fitchburg, Reyes has been working at the visitors center for nearly 15 years and will bring a deep understanding of the region and its attractions to the management role.
“I am honored to follow in Diane’s footsteps and continue the tradition of excellence she has established,” said Reyes. “The Johnny Appleseed Visitors Center plays a vital role in showcasing our region, and I look forward to working with our team to enhance the visitor experience while maintaining the high standards Diane has set.”
To ensure a smooth transition following Burnette’s retirement, Reyes has been working closely with Burnette, who has shared insights and knowledge preparing for the leadership change. “Sabbra’s promotion represents a recognition of her capabilities and her commitment to maintain the exceptional service our visitors have come to trust and expect when visiting the center,” said Roy M. Nascimento, president and CEO, North Central Massachusetts Chamber of Commerce and Visit North Central Massachusetts.
Throughout Burnette’s nearly 30-year career, she has been a welcoming face for the region, greeting countless visitors with a warm personality and serving as an ambassador for North Central Massachusetts, making the visitor center a must-stop destination for travelers exploring the region.
“Diane’s contributions to our organization and the communities of North Central Massachusetts cannot be overstated,” added Nascimento. “She has not only managed the visitor center with exceptional skill but also played a crucial role in promoting our region and supporting local businesses. Her dedication has helped countless visitors discover the beauty and charm of North Central Massachusetts.”
In recognition of Burnette’s years of service, the Chamber will host a special edition of its popular “Business After Hours” series on Wednesday, January 15, 2025 from 5 to 7 p.m. at the Brew Barn at Red Apple Farm, for colleagues and friends. Ticket proceeds from the event will benefit the Johnny Appleseed Visitors Center.
To secure registration for the event, please visit www.northcentralmass.com.
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