The future of North Central Massachusetts is in capable hands, as evidenced by the remarkable achievements of the 24 graduates who completed the Chamber’s Community Leadership Institute (CLI) program this year. These emerging leaders were recognized during the Chamber’s Annual Meeting on June 12, marking the culmination of a transformative nine-month journey.
The CLI program represents far more than professional development—it’s an investment in our region’s future. “The Chamber developed CLI to inspire a new generation of community leaders to enthusiastically assume important roles in their communities while motivating participants from diverse backgrounds to be influential in our region’s future,” explained Roy M. Nascimento, president and CEO of the North Central Massachusetts Chamber.
A Comprehensive Leadership Journey
Running from October through June, the program includes an orientation and eight intensive, day-long sessions covering critical areas that shape our region. Participants dive deep into topics ranging from personal leadership and nonprofit governance to media communications, healthcare, law and justice, arts and culture, legislation, manufacturing, and economic development. This comprehensive curriculum ensures graduates understand the complex interconnections that drive regional success.
Mike Greenwood, Ph.D., chair of the business and technology department at Fitchburg State University and CLI program chairperson, was particularly impressed with this year’s cohort. “I am amazed with the dedication, creativity and motivation of our participants,” said Dr. Greenwood. “Programs like CLI are important to our community and help ensure a continuity of leadership, engagement and service as our region’s current leaders pass the baton to the next generation.”
Making an Impact Beyond the Classroom
What truly sets CLI apart is its emphasis on community service and real-world application. This year’s class demonstrated remarkable initiative, organizing food collections for local food pantries, collecting professional clothing for Fitchburg State University students, and providing financial literacy sessions to students across the region. They also rallied around a classmate who started a nonprofit to benefit cancer patients, showcasing the collaborative spirit that defines the program.
The impact continues well beyond graduation. The Class of 2025 is currently proposing mental health legislation, creating a support group for mothers, and recently organized a murder mystery gala to benefit Ginny’s Helping Hand in Leominster.
Building Lasting Connections
When asked about their favorite aspects of the program, participants consistently highlighted the relationships with fellow classmates as the most meaningful takeaway. These connections, forged through shared experiences and collaborative projects, create a network of engaged leaders committed to our region’s prosperity.
The CLI experience also provided participants with invaluable leadership lessons, insightful site visits, deeper community connections, and a more comprehensive understanding of the local region—all essential tools for effective leadership.
Continuing the Legacy
The Community Leadership Institute stands as a testament to the Chamber’s commitment to developing homegrown talent and ensuring strong leadership continuity in North Central Massachusetts. With each graduating class, we’re building a stronger foundation for our region’s future, one leader at a time.
Graduates of the CLI Class of 2025 and their sponsors are as follows:
Ely Aguilera, Rollstone Bank & Trust
Hannah Bovill, Bemis Associates
Stefanae Bowen, Mount Wachusett Community College
Marian Colon, Enterprise Bank & Trust
Cat Comerford, Workers Credit Union
Travis Condon, North Central Massachusetts Chamber of Commerce
Emily Dewey, IC Federal Credit Union
Danielle Duval, All One Credit Union
Rosa Fernandez, Health Equity Partnership of North Central Massachusetts
Luisa Fernandez, Fitchburg Public Schools
Calla Flannery, Workers Credit Union
Jacqui Girouard, AIS
Nate Glenny, Fitchburg Access Television
Deborah Hinkle, Fitchburg Public Library
Lauren Howe, EmpHowered PR
Brittany Knowles, Bin There Dump That
Meghan Maceiko, Community Foundation of North Central Massachusetts
Sabbra Reyes, Visit North Central MA
Brandon Robbins, Ginny’s Helping Hand
Eladia Romero, Office of Rep. James McGovern
Jake Simopoulos, Office of Senator John J. Cronin
Kristen Smith, NXT Level Studios
Sarah Tavitian, NewVue Communities
Lynese Wiafe, Fitchburg State University
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Visit North Central Massachusetts is proud to announce it has received a second Marketing Grant from the Massachusetts 250th Commission, continuing the successful theme “North Central Massachusetts is Revolutionary.” This new funding supports four dynamic campaigns, each designed to showcase the region’s strengths and attract visitors through August 2026.
Food – A “Foodie Revolution” is cooking in North Central Massachusetts, designed to invite visitors to “Taste What Makes Us Local” and discover “Your Tastebuds’ New Favorite Destination.” From wineries and orchards to farmers markets, farm-to-table dining, and specialty restaurants, the campaign highlights the region’s breweries, farm stands, and culinary gems. A restaurant photo shoot will bring these flavors to life, with Edible Boston/Worcester as the marketing partner.
Sports & Recreation – A Sports Revolution is playing out in North Central Massachusetts. “From the Field to the Summit, Where Adventure Starts Here.” Showcasing amateur and youth sports, semi-pro teams, alpine skiing, hiking, rock climbing, and outdoor recreation, the campaign captures the energy of the region’s active lifestyle. Marketing partners include Worcester Magazine and MBTA Commuter Rail.
History & Innovation – “Two hundred and fifty years later, our cities and towns are still revolutionary.” This campaign spotlights the historical and innovative spirit of communities like Pepperell, Groton, Rutland, Leominster, and Devens. NPR/WBUR will help share these stories statewide.
Central MA Super Region – “The Heart of New England Offers a Revolutionary Experience.” This collaborative campaign within the MA250 initiative unites North Central Massachusetts with Discover Central Massachusetts and MetroWest Boston. Together, these regions promote history, nature, vibrant communities, and welcoming spirit as defining traits of the Heart of Massachusetts. MassLive serves as the marketing partner for this multi-regional collaborative effort.
With this grant, North Central Massachusetts will continue to inspire visitors with authentic, diverse, and revolutionary experiences that drive economic impact for member businesses.
Digital Platform Partnerships
We’ve enhanced our technology-driven approach with two powerful digital platforms to promote sports venues and special events. Our established partnership with PlayEasy, a leading platform connecting youth and amateur sports organizers with regional venues, has expanded to include a new hotel booking feature that allows hotels to receive direct bookings through PlayEasy’s site, creating measurable revenue streams for member establishments.
We’ve also partnered with Yodel, an AI-powered platform that helps us maintain our event calendar by automatically collecting event information from local websites, social media, and calendars. This technology simplifies event discovery for residents and visitors while reducing the workload for local organizations. Together, these partnerships enhance visibility and drive engagement across sports, tourism, and community events in North Central Massachusetts.
Website Performance
As of FY26 year-to-date, VisitNorthCentral.com, our tourism affiliate site, has attracted 55,630 users and generated 108,763 pageviews. The site is currently averaging approximately 13,625 pageviews per month. Additionally, it has garnered 1,877,055 impressions, with an average click-through rate (CTR) of 0.7%. This digital engagement translates directly into economic benefits for members through increased business inquiries and travel decisions.
Social Media Performance
We maintained a robust presence on social media throughout the year, building a community that actively engages with content about regional attractions, events, and member businesses. From January 1, 2025, to date, our Visit North Central Massachusetts Facebook page achieved a total reach of 981,838, reflecting a 47.1% increase compared to the same period last year. Additionally, the page gained 3,126 new followers for a current total over 45,000, with 12,713 content interactions and 23,334 link clicks.
On Instagram, we saw impressive growth, with a reach of 54,672, which represents an 86.1% increase from the previous year. The Instagram page also gained 529 new followers, with 4,339 content interactions and 1,319 link clicks during the same period. This growing digital audience converts online interest into real visits and spending at member establishments.
Marketing Publications
Our Fall/Winter Guide to North Central Massachusetts hit the shelves this season, delivering compelling content that positions our region as an attractive place to live, work, and explore. The high-quality, full-color publication reached readers through our established distribution network of 350 locations across New England via partnerships with AAA and CTM Media Group, with 40,000 copies in circulation. The guide also maintains strong digital presence across multiple channels—our website, social platforms, email campaigns, and through our partnership with the Massachusetts Office of Travel & Tourism (MOTT)—ensuring broad exposure for member businesses and regional attractions.
National Media Recognition
North Central Massachusetts was highlighted in recent media coverage this summer that continues to elevate our regional profile. The Boston Globe featured our very own Johnny Appleseed Visitors Center as one of the best Rest Stops in New England in its August 7 issue, filling us with great pride and positioning our region as a welcoming destination. Our center has received some great recognition over the years, earning coverage from outlets ranging from WCVB’s Chronicle and the Telegram to local newspapers and even the BBC.
In a major achievement for our region’s hospitality sector, The Groton Inn was selected by Newsweek as the #2 Best Historical Hotel in the United States for 2025, ranking just behind the prestigious Greenbrier resort. This outstanding national recognition—a direct result of our targeted PR efforts—showcases our region’s exceptional historical hospitality offerings to a national audience.
Additionally, USA Today featured 4 prominent member attractions in their recent survey of top fall destinations in the US: Red Apple Farm in Phillipston and Hollis Hill Farm in Fitchburg were nominated among the top 10 apple orchards in the US, Wachusett Mountain’s Applefest was nominated as one of the top 10 fall festivals in the US, and Davis Farmland was nominated as one of the top 10 Corn Mazes. This national recognition drives visitor awareness and supports our regional hospitality and tourism businesses.
Strategic Marketing Plan & State Alignment
This summer we finalized our comprehensive FY2026 marketing strategy, introducing new messaging and enhanced targeting to drive greater visitor engagement and economic impact for our region.
North Central Massachusetts’ tourism strategy is shaped by its prime location in southern New England, within a 250-mile radius of major metropolitan areas. Our primary markets include Greater Boston, Central Massachusetts, and Southern New Hampshire—our core visitor base—while secondary markets span the Northeast, including Hartford-New Haven, New York, Portland-Auburn, Providence-New Bedford, and Burlington-Plattsburgh.
Through data-driven analysis, we target families seeking affordable recreation, affluent and active adults, cultural enthusiasts, sports tourists, and group travelers. This approach aligns directly with Massachusetts Office of Travel & Tourism (MOTT) priorities: celebrating the Massachusetts 250th, agritourism, arts and culture, group travel, sports tourism, and international outreach.
We’ve also refreshed our messaging with a new tagline for our advertising—North Central Massachusetts – Your Closest Road to Authentic New England—which now anchors all our campaigns. This includes promoting “Historical Firsts” such as Gardner’s “Chair City” heritage, Leominster’s Johnny Appleseed legacy and plastic manufacturing roots, Clinton’s Icon Museum, and Fitchburg’s early industrial innovations. Strategic media partnerships with AAA, Hearst, Boston Magazine, Yankee Magazine, Edible Boston, TripAdvisor, and PlayEasy extend our reach and deliver measurable economic impact for member businesses.
Looking Ahead
We’re building on this momentum to drive greater economic impact for member businesses and communities. The year ahead will see expanded digital platforms, including a new international landing page, enhanced event listings, and targeted content for group travel and sports tourism. Strategic media partnerships will amplify seasonal campaigns, while ongoing alignment with MOTT priorities ensures statewide support.
Recent STR reports indicate softening in the Massachusetts lodging market, presenting both challenges and opportunities for our region as we approach the fall tourism season. This reinforces the importance of our strategic marketing initiatives and partnerships in maintaining visitor engagement and supporting local hospitality businesses.
Every visitor we attract means increased revenue for local hotels, restaurants, shops, and attractions while supporting jobs and strengthening our regional economy. By blending history, culture, recreation, and accessibility, North Central Massachusetts will continue to attract visitors year-round—delivering authentic New England experiences just an hour from Boston that help our members thrive and communities prosper.
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Throughout the summer months, the Chamber has maintained an active presence in policy discussions that directly impact your business operations and growth opportunities. From engaging with federal tax reform to advocating for critical state funding and strengthening municipal partnerships, our advocacy efforts have focused on removing barriers and creating opportunities for North Central Massachusetts businesses and communities.
As we transition into fall, we’re excited to offer several high-profile events that will connect you directly with decision-makers shaping the policies affecting your bottom line.
Federal Affairs
Tax Bill Analysis: At the end of July, the Chamber took an in-depth look at the “One Big Beautiful Bill Act” (H.R. 1) and provided a comprehensive summary and analysis for members of the North Central Massachusetts business community. When signed into law, the bill clocked in at 870 pages worth of provisions that significantly impact tax policy, business operations, and federal spending across multiple sectors.
Recognizing that this bill impacts businesses as well as employees in different ways, the Chamber provided an objective, fact-based analysis. We focused on key tax provisions that impact the local business community like making the Section 199A qualified business income deduction of 20% permanent, SALT relief, and changes to 1099 reporting requirements. We also examined the enhanced business expensing and research and development expenditures, two issues that have dominated discussions with employers in recent years.
The analysis also looked at items affecting employers and employees including changes to individual income tax rates, no tax on tips and overtime provisions, changes to the estate tax, and family and medical leave credits. It was also important to recognize that the provision included a number of changes to areas and programs like Medicaid, SNAP, the energy sector and education. The analysis examined how these changes may impact specific industries in the region, employees as well as the overall workforce and items for employers to consider as provisions of the bill are implemented. The complete analysis is available online here.
Trade Policy: As we noted in our last newsletter, the Trump Administration continues to utilize increased tariffs as an integral part of its foreign and economic policies, with announcements, retractions, and pauses affecting various industries and countries. The Chamber has continued to monitor these developments throughout the summer and remains in communication with our congressional delegation and partners with the U.S. Chamber of Commerce to advocate for member interests in trade policy discussions.
Congressional Luncheon: The Chamber is currently engaging with Congressman Jim McGovern and Congresswoman Lori Trahan’s offices as we finalize our annual Congressional Luncheon. This popular event provides members with an opportunity to hear from the region’s Congressional representation about what is being worked on in Washington D.C. as well as an opportunity to engage them on issues facing the region’s business community. At the time of this writing, the event is tentatively scheduled for November 7, with more details to be released as they become available.
State Affairs
State Budget: On July 4, Governor Maura Healey signed the state’s FY2026 budget which came in at $60.9 billion following conference committee and $130 million in vetoes from the Governor. While missing the July 1st deadline, this was the earliest a spending budget for the Commonwealth had been signed in 15 years. The Chamber was pleased to see that the final version of the plan did not include any major taxes or new fees.
Following its passage, the Chamber has engaged our state delegation regarding the Governor’s veto of regional economic development funding. This funding directly supports services and resources that help local businesses start, grow, and expand—critical services that our members rely on to navigate challenges and seize opportunities in today’s economy. On the tourism front, the Chamber successfully advocated for amendments regarding timing allocation and usage of tourism funds that will help build effective marketing campaigns for the region in the coming year. A strong tourism sector drives customer traffic to local businesses, supports hospitality and retail jobs, and generates vital economic activity throughout our communities. While these funds were approved, the Governor has delayed their release until Fall, citing fiscal uncertainty and pending federal budget cuts. The Chamber is actively monitoring this situation to ensure our region receives these critical resources.
Local Affairs
Municipal Engagement: Throughout the summer, staff from the Chamber continued to communicate and meet with local officials in our communities. Recently, discussions have taken place with municipal staff in Ayer, Lancaster, Sterling, Winchendon, and our three cities: Fitchburg, Gardner and Leominster to discuss a range of items important to our members including zoning and permitting, economic development and housing. These ongoing dialogues strengthen the Chamber’s role as a vital advocate and connector between businesses and local government. This direct engagement helps our members navigate local regulations more efficiently, access development opportunities faster, and ensures their business concerns are heard at the municipal level where many critical decisions affecting day-to-day operations are made.
Legislative and Candidates Reception: Once again, the Chamber will convene members and officials for our annual Legislative and Candidates Reception. This year’s event will feature a change of scenery when it occurs on Thursday September 25 from 5:00pm to 7:00pm at the Sterling National Country Club. This signature event puts our members in the room with our local officials, mayors, legislative delegation, congressional delegation and statewide constitutional officers as well as those running for office for a night of networking and conversation. Invitations are currently being prepared and sent out for officials and candidates.
Tourism Destination Marketing District: The Chamber has been working with hospitality industry members throughout the region to explore the potential for tourism destination marketing districts. We are now focused on establishing the first district in Fitchburg in 2026. This business-led initiative would give our region greater control over tourism promotion, enhance regional efforts and reduce reliance on state funding—allowing local businesses to directly invest in and shape marketing efforts that drive visitors to their establishments. Once the Fitchburg district is operational, we plan to explore expanding this model to other communities throughout the region.
For more information about any of these government affairs updates or to discuss specific policy concerns, please contact Travis Condon, Director of Public Affairs at 978.353.7600 or via email at .
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As your dynamic partner in North Central Massachusetts, we continue to drive initiatives that strengthen our business community and foster regional growth. Our impact spans from direct business support to innovative community development, and we are pleased to share these updates with you that are not covered elsewhere in the newsletter.
MEMBER RECOGNITION INITIATIVE: This fall, the Chamber is launching a new recognition program to honor Chamber members during our popular Good Morning North Central breakfast series who are celebrating major milestones or who have made significant contributions to economic growth and regional quality of life in North Central Massachusetts. Recognition categories include business milestone achievements (25, 50, 75, and 100+ year anniversaries), leadership transitions at major employers, substantial business development projects, individual achievements that bring positive regional recognition, and community enhancement initiatives. Three to five honorees will be featured at select quarterly breakfast events, giving them professional recognition in front of influential business and community leaders while extending their spotlight across our 50,000+ social media followers and communication channels. Nominations are accepted year-round through our online form, and anyone can nominate—including self-nominations from Chamber members. This program celebrates the full spectrum of member achievements that make our region a thriving place to live, work, and grow. Learn more or submit nominations at northcentralmass.com/good-morning-north-central-recognition/.
SMALL BUSINESS LENDING: Strong capital plus strong partnerships equals stronger communities—that’s the formula driving the North Central Massachusetts Development Corporation (NCMDC), our Chamber’s economic development arm, as it expands access to crucial small business funding. Since January, NCMDC has approved and closed 15 loans totaling $530,228, directly supporting local entrepreneurs who often can’t secure traditional financing. These loans—ranging from $1,000 to $121,500—included ten SBA loans, four RRF loans, and one EDA loan, creating or saving 54 jobs across our region while revitalizing properties and strengthening our shared economy. Beyond the direct impact, these strategic investments leveraged an additional $188,719 from private sources and banking partners, multiplying every dollar invested. Looking ahead, approximately $1.4 million in loan requests currently sit in our pipeline, with three approved loans totaling $150,000 expected to close soon. With a portfolio of 86 loans totaling over $3.186 million, NCMDC continues strengthening our regional business ecosystem, creating opportunities for all Chamber members through expanded customer bases and more robust supply chains.
BUSINESS ASSISTANCE: Strong businesses build strong communities, and our economic development team continues proving that targeted support makes all the difference. Through August, we’ve delivered 1,586 hours of hands-on technical assistance this year to local entrepreneurs and small businesses—from ambitious startups to established operations ready to scale. Our comprehensive approach focuses on preparing businesses for financing success through our development corporation, providing both pre-loan guidance to strengthen applications and post-loan support to ensure sustainable growth. We also assist with marketing strategies and connecting businesses with the right resources at the right time. Beyond our direct support, we serve as connectors, linking businesses with specialized expertise through our partnerships with other resource partners. This collaborative network creates a ripple effect that strengthens our entire regional economy and benefits all Chamber members through increased local business activity and job creation.
REGIONAL BUSINESS INVESTMENT FUND: Strategic investment in our communities continues supporting business growth throughout the region. The NCMDC’s Regional Business Investment Fund has provided $526,000 through three loans since its launch in 2023, helping to revitalize key properties in our service area. While no additional loans have closed this quarter, momentum continues building behind the scenes. We’ve engaged with additional communities in the region to discuss RBIF opportunities and potential projects, expanding awareness of this resource for real estate development. Several promising developments remain active in our pipeline as they slowly work through the development process, with projects focused on downtown revitalization and creating new housing units that align with both municipal and state priorities for community growth. Due to strong demand and our robust project pipeline, we’re nearing full deployment of our current RBIF capital and have submitted a grant application for additional funding to replenish this successful loan fund in order to continue meeting the growing need for strategic community investment.
INITIATE PROSPERITY PLATFORM UPDATE: After careful evaluation, the Chamber has made the difficult decision to discontinue our Initiate Prosperity online learning platform. While this comprehensive resource offered 300+ business tools and guides in English and Spanish at no cost to members, usage remained consistently low despite our investment in the annual platform fee. Since launching in October 2023, the platform generated only modest engagement that did not justify the ongoing expense. We remain committed to providing valuable member benefits and will continue exploring cost-effective resources that better align with our members’ needs and usage patterns. Members seeking business development resources can still access support through our NCMDC team and other Chamber programs.
CHAMBER GIFT CARDS: Keeping dollars local helps drive economic growth, and our Gift Local program through Yiftee’s Mastercard-based e-gift card platform now features 44 participating merchants ready to serve customers. From January 1, 2025 through August 15, 2025, we have sold 43 eGift Cards totaling $1,560 in value, with 35 cards redeemed during the same period for a total of $1,487.62 at local businesses. The program remains an important shop local initiative, primarily used for holiday gifts and business recognition awards. Yiftee has rolled out a new Tap-to-Pay functionality for mobile wallets that will provide an easier checkout experience for customers and streamline the transaction process for participating merchants. As we head into the busy holiday season, now is the perfect time for eligible members to join as redemption locations or for all members to consider these cards for holiday and client gifting—keeping spending power right here in our communities where it makes the biggest difference. Please contact Patrick O’Hara at 978.353.7600 ext. 239 or via email at to enroll to accept the cards.
COMMUNITY LEADERSHIP INSTITUTE: Developing the next generation of regional leaders directly strengthens your business and community connections. Our signature Community Leadership Institute transforms promising professionals into community-minded leaders with broad regional knowledge and valuable networks, giving participants exclusive access to decision-makers across sectors while developing leadership skills that benefit their careers and organizations. Applications for the Class of 2026 closed August 15 with exceptionally strong interest, making this year’s selection process very competitive. We’re currently reviewing applications and anticipate welcoming between 20-25 emerging leaders to this prestigious program. Class selection announcements will be made in September—stay tuned to see which rising stars will join our growing alumni network of regional influencers who are shaping the future of North Central Massachusetts.
SOLAR INITIATIVE: Sustainability initiatives that deliver tangible economic benefits exemplify our practical approach to supporting regional business needs. Since August 2014, our solar initiative has generated over 15,5 million kWh in Net Metering Credits for participating manufacturers, translating to over $3.3 million in collective energy savings. This innovative program demonstrates how collaborative Chamber initiatives can substantially reduce operating costs for member businesses while supporting environmental sustainability goals. As energy costs continue to rise, this program’s success highlights our commitment to developing creative solutions that strengthen our members’ bottom lines while positioning our region as forward-thinking.
WORKNORTHCENTRAL.COM: In today’s competitive job market, connecting the right talent with the right opportunities has never been more critical—which is why our WorkNorthCentral.com jobs board continues to serve as an important tool. As of August 15, 2025, the platform features 275 active positions, connecting local talent with employment opportunities across North Central Massachusetts. Since January, over 850 local jobs have been posted, demonstrating strong use by regional employers. The platform’s focused approach has generated strong user engagement, with an exceptionally low 0.48% bounce rate indicating visitors find relevant opportunities when they visit. Chamber members can post unlimited job openings at no cost—providing another valuable marketing channel for your job opportunities while supporting regional workforce retention. Submit your listings today!
EV CHARGING STATIONS: We’re powering up for the future! This summer we installed two electric vehicle charging stations at our Fitchburg headquarters, providing a valuable amenity for members and visitors while supporting the region’s transition to clean transportation. Special thanks to Unitil for their generous grant that helped offset installation costs, and to Chamber members DMH Electric of Sterling and Fuse Energy of Groton for stepping up as sponsors to cover remaining expenses. This member-supported initiative demonstrates the collaborative spirit that drives progress in our region—when businesses work together, everyone benefits. Whether you’re attending a meeting, networking event, or just visiting our offices, you can now charge up while you connect with fellow Chamber members.
CHAMBER BUILDING IMPROVEMENTS: Our ongoing investments in the Chamber building reflect our commitment to providing members with a professional, welcoming environment for the numerous meetings, networking events, workshops and business gatherings we host throughout the year. Following the installation of our new EV charging stations, we’ve added three security cameras on the Chamber grounds to ensure the safety of members, staff, and visitors who may use the charging stations after hours. These strategic improvements to your Chamber home enhance security and peace of mind while demonstrating responsible stewardship of membership investments. Every upgrade we make maintains both the functionality and professional atmosphere you expect from the Chamber as the hub of business activity in North Central Massachusetts, ensuring our facility continues serving as the welcoming, secure environment where regional business connections flourish.
GOLF TOUR OF NORTH CENTRAL: The Chamber is launching a new Golf Tour of North Central Massachusetts event series running August through October to showcase our region’s exceptional recreational assets and strengthen business connections across the area. This initiative highlights member golf courses in the region while providing valuable networking opportunities for business professionals of all backgrounds. This inclusive program welcomes everyone—from experienced golfers to those who have never taken a swing and want an introduction to the game. Each stop on the tour will feature course history presentations, professional instruction, and play at premier facilities including Oak Hill Country Club (1921), Templewood Golf Course, Ellinwood Country Club, Mulligans Mini Golf, and Settlers Crossing Golf Course. For business owners and professionals, these events offer relaxed settings to build meaningful relationships outside traditional office environments while experiencing firsthand the quality-of-life amenities that help attract and retain visitors and talent to our region. Future plans include expanding the tour with additional courses while incorporating non-golf members through creative partnerships that highlight local restaurants, regional destinations, and other small businesses. The tour underscores our region’s competitive advantages in recreation and tourism—key factors in business location decisions and economic development success. By participating, members gain new business connections, support local tourism enterprises, and help promote the recreational excellence that makes North Central Massachusetts an attractive destination for companies, employees, and visitors alike. Visit www.NorthCentralMass.com for tour schedules and sponsorship opportunities.
FUTURE LEADERS OF NORTH CENTRAL MASSACHUSETTS: You asked, we answered! Based on valuable member feedback, we’re excited to announce that our “Young Professionals of North Central Massachusetts” program is being rebranded as the “Future Leaders of North Central Massachusetts.” This strategic change reflects our commitment to creating more inclusive programming that serves our membership better. The new format removes all age restrictions, welcoming professionals at any career stage from member companies who are ready to grow their leadership skills and expand their professional networks. Unlike our comprehensive Community Leadership Institute program, Future Leaders focuses on ongoing networking events, informal mentorship connections, and peer-to-peer professional development throughout the year. This program provides regular touchpoints for emerging professionals to connect, share experiences, and build relationships that support career growth within our regional business community. We envision this program will also serve as both a pathway for future Community Leadership Institute participants and potentially as a continuing connection point for CLI alumni, creating a robust leadership development ecosystem that spans career stages. Whether you’re a recent graduate, changing careers, or taking on new leadership responsibilities, these accessible events offer flexible opportunities to engage with fellow professionals without a major commitment. Learn more about upcoming Emerging Leaders events and how to get involved on our website at www.NorthCentralMass.com or contact us directly.
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A business-led solution to one of our region’s greatest workforce challenges
After years of research, planning, and collaboration, North Central Massachusetts is taking a bold step forward in addressing one of our most persistent economic challenges: transportation barriers that limit workforce participation and business growth. The North Central Massachusetts Rides Transportation Management Association (TMA) represents an innovative, business-led approach to solving the transportation puzzle that has long hindered our region’s economic potential.
The Business Case for Action
Transportation barriers don’t just inconvenience workers—these are obstacles that directly impact bottom lines. When qualified employees do not have access to reliable transportation to commute to and from work, businesses face chronic staffing challenges, increased turnover costs, and limited access to talent pools. In our largely rural region, where many communities lack comprehensive public transit, these challenges are particularly acute.
The data tells a compelling story. According to the 2022 UMass Donahue Institute workforce study commissioned by the Chamber, transportation emerged as one of the top barriers preventing full workforce participation in North Central Massachusetts. The study found that while public transportation exists in the region, it faces significant limitations: the commuter rail is designed primarily to bring workers from North Central Massachusetts into Boston rather than around the region, and while the Montachusett Area Transit Authority (MART) provides essential fixed-route bus services throughout the region, the challenge is often the “last mile” connectivity between transit stops and workplaces. The study noted that “getting from commuter rail through the ‘last mile’ to their workplace is a challenge for workers in the area unless their employer happens to be along an existing route.”
“Using public transportation for commuting outside of Leominster, Fitchburg, and Ayer is not a viable option for job seekers,” the study noted, identifying this as a critical impediment to regional economic growth. The research specifically recommended developing a TMA for the North Central Massachusetts Region as a strategic solution to these transportation challenges.
TMAs are membership-based, public-private partnerships that bring together employers, property owners, institutions, and municipalities to provide and promote transportation options for commuters. Think of them as regional cooperatives focused on solving practical business challenges through innovative transportation solutions.
TMAs complement—rather than compete with—existing public transit systems. While MART provides essential fixed-route bus services, the TMA will focus on more flexible, targeted solutions, such as shared shuttle services, and employer-specific transportation programs that can fill gaps in the existing transit network.
Bruno Fisher, administrator, MART, sees the TMA as a valuable partner in expanding regional mobility options. “MART is excited to be working collaboratively with the North Central Massachusetts Rides TMA and the diverse group of stakeholders the association is building. Our fixed-route services provide the backbone of public transportation in the region, but we recognize businesses and workers have diverse transportation requiring flexible solutions to supplement the services provided by MART. The TMA’s ability to provide targeted shuttle services and micro-transit options will complement our larger bus network perfectly by providing access to businesses outside the fixed route network and creating a more comprehensive transportation system that serves everyone better.”
Neil Angus, director of the Devens Enterprise Commission and a founding TMA member, sees the initiative building on proven success. “The Devens Shuttle we launched in 2017 in partnership with MART proved municipal-employer partnerships for transportation solutions can work. The Fitchburg Line Working Group has also worked to greatly improve MBTA commuter rail services in our region. The TMA takes this collaborative model region-wide, connecting municipalities, residents and employment centers across North Central Massachusetts. What we learned—that businesses collaborating with local, regional, and state government can solve challenges no single employer can tackle alone—is now scaling across North Central Massachusetts.”
TMAs have proven successful across Massachusetts, in places like the Route 128 corridor, the Middlesex 3 area, and in Greater Boston and Cambridge. They typically offer tools to facilitate carpools and vanpool formation, an emergency ride home program that guarantees alternative transportation for employees who commute via a shared transportation, shuttle services to fill critical transportation gaps, and transit planning and promotion to maximize use of existing public transportation.
A Regional Response to Regional Challenges
The formation of our TMA didn’t happen overnight. It emerged from extensive community engagement led by the Health Equity Partnership of North Central Massachusetts (CHNA9) through their Anchor Collaborative initiative. This collaborative process involved healthcare providers, educational institutions, major employers, government offices, and transportation authorities across our region.
“Transportation has been consistently identified as a key contributor to health disparities in every Community Health Assessment process in our region since at least 2014,” explains Chelsey Patriss, executive director, CHNA9/Health Equity Partnership of North Central Massachusetts. “Through the Anchor Collaborative, we brought together institutions that employ thousands of people and serve even more residents to address this fundamental barrier to economic opportunity and health access. The TMA represents the practical, business-focused solution that emerged from this collaborative assessment.”
The initiative also aligns with the Chamber’s “One North Central” regional economic development plan, which identified transportation infrastructure as critical for regional growth, business attraction, and workforce development.
Chamber Leadership Driving Innovation
This initiative reflects the Chamber’s commitment to addressing real barriers facing members and the broader business community. Throughout the collaborative development process, the Chamber maintained a seat at the table, working alongside members and regional stakeholders to explore the formation of this innovative solution. Building on this commitment to regional leadership, the Chamber has agreed to serve as the host organization for the TMA, providing administrative infrastructure while the TMA operates as an independent affiliate with its own board, budget, and governance structure.
“This TMA initiative represents exactly the kind of innovative, collaborative approach our region needs,” said Roy Nascimento, president and CEO, North Central Massachusetts Chamber of Commerce. “We understand transportation challenges limit our businesses’ access to talent and our workers’ access to opportunity. By hosting this TMA as an affiliate organization, the Chamber maintains its leadership role in exploring the development of practical solutions to shared challenges. This isn’t just about transportation—it’s about strengthening our economic competitiveness and creating positive conditions for business growth.”
The TMA’s founding members represent a cross-section of our region’s major employers and institutions, each bringing unique perspectives and employee populations to the collaborative effort.
Technical Expertise Driving Results
The TMA benefits from professional management by TransAction Associates, a Massachusetts-based firm with over 33 years of experience in transportation program management and TMA operations. Michele Brooks, director of consulting, TransAction Associates, brings deep expertise to the North Central Massachusetts region.
“TMAs work because they create economies of scale and shared resources individual employers couldn’t achieve alone,” Brooks explains. “In North Central Massachusetts, we’re seeing exactly the kind of collaborative spirit that makes TMAs successful. The region’s employers understand transportation challenges affect everyone, and they’re willing to work together on solutions. Rural TMAs face unique challenges due to geography and lower population density, but they also have opportunities to be innovative and responsive to specific community needs.”
Practical Benefits for Businesses
For Chamber members, TMA participation offers tangible benefits that directly impact business operations:
Cost Savings: Shared transportation resources reduce individual company investment in employee transportation while creating efficiencies to lower overall transportation-related costs.
Improved Recruitment and Retention: Enhanced transportation options expand the geographic area from which businesses can recruit talent, while employee satisfaction with commute options improves retention rates.
Environmental Benefits: Coordinated transportation initiatives help businesses meet sustainability goals and potentially qualify for environmental incentives.
Regional Economic Development: Improved transportation connectivity makes the entire region more attractive to new businesses and residents, creating a rising tide that lifts all regional enterprises.
Rozanna Penney, president and CEO, Heywood Healthcare and a founding member of the TMA, sees the program as essential for both workforce recruitment and patient access. “Healthcare is one of our region’s largest employment sectors, but we’re also acutely aware of how transportation barriers affect our patients’ ability to access care and our employees’ ability to get to work reliably. With 1,700 employees, we understand transportation solutions benefit not just our workforce, but the entire community we serve.”
Business-Led Governance and Participation
The TMA operates on its own membership and fee-for-service model, separate from Chamber membership, designed to be accessible to businesses of all sizes while ensuring sustainable operations. Membership dues are structured based on organization’s type and size, with different levels for employers, property owners, residential properties, and municipalities. This business-led investment model ensures all members have a voice in TMA governance—every member organization has the opportunity to designate a representative to serve on the TMA’s board of directors, keeping control firmly in the hands of the business community.
Tricia Pistone, AVP of external affairs at HealthAlliance-Clinton Hospital and chair of the TMA’s founding board, emphasizes the collaborative vision driving this initiative. “As healthcare providers, we see firsthand how transportation barriers impact not just our workforce, but the health outcomes of our community. Taking on the board chair role represents HealthAlliance’s commitment to being part of the solution. This TMA brings together the collective strength of our region’s major employers to tackle a challenge none of us could solve alone. By pooling our resources and expertise, we’re creating sustainable transportation solutions that will benefit our employees, our patients, and ultimately strengthen the economic vitality of North Central Massachusetts.”
Initial Programming and Future Growth
In addition to founding member commitments from the private sector, the TMA has received an $85,000 grant from MassDOT’s TMA Assistance Program to help establish operations. The TMA’s initial year will focus on getting the organization up and running and establishing core services, including implementing a ridesharing and trip planning platform, an emergency ride home program, and marketing initiatives. Ongoing collaboration with MART will also expand awareness and utilization of existing transportation options. Future programming may include shuttle services to fill identified gaps, expanded vanpool coordination, and specialized transportation solutions for shift workers and off-hours employment.
Jason Zelesky, vice president of student affairs and dean of students, Mount Wachusett Community College and a founding TMA member, emphasizes the connection between transportation and educational opportunity. “Our students often face significant challenges getting to campus and to work-study opportunities. Many are balancing education with employment, and reliable transportation is critical for their success. The TMA will help our students access not just education, but the career opportunities that follow graduation.”
A Sustainable, Collaborative Model
Unlike traditional public transit systems that rely heavily on government funding, the TMA model creates sustainable financing through member investment, grant funding, and potential fee-for-service revenue. This reduced reliance on government funding also makes the TMA more flexible and responsive to market conditions and the specific needs of participating employers and workers. The organization has already secured preliminary member commitments of $30,000, in addition to the MassDOT grant.
“Transportation equity isn’t just a social good—it’s an economic necessity,” notes Nascimento. “When people can’t get to work, businesses can’t find workers. When patients can’t access healthcare, the overall health of those in our community suffers. The TMA addresses these equity concerns while strengthening our regional economy.”
The TMA is exploring additional funding opportunities to help employers with transportation solutions and is looking to recruit more members who face transportation challenges and would benefit from a collaborative solution.
Getting Involved
Chamber members interested in joining the TMA can contact Michele Brooks at TransAction Associates for information about joining the TMA and requirements. The TMA operates as a separate organization with its own board, budget, and finances, while benefiting from Chamber administrative support and regional connections.
“The TMA represents the kind of innovative, collaborative solution our region needs to compete in today’s economy,” concludes Patriss. “By working together, we can create transportation solutions that no single employer could achieve alone, while building an infrastructure for future economic growth.”
For more information about TMA membership opportunities, contact Michele Brooks at TransAction Associates or visit the Chamber website at www.NorthCentralMass.com .
The North Central Massachusetts Rides Transportation Management Association operates as an affiliate of the North Central Massachusetts Chamber of Commerce. TMA membership is separate from Chamber membership and operates under its own governance structure and fee schedule.
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Leominster location provides Massachusetts residents with an avenue for donating gently used items
GreenDrop® is opening a new donation center in Leominster, MA, on September 30. The donation site will provide Massachusetts residents with a convenient location to donate their gently used items to GreenDrop’s nonprofit partner, the Epilepsy Foundation New England. This marks GreenDrop’s first-ever donation center in Massachusetts, expanding its mission-driven, eco-friendly donation model into a new state.
The Leominster donation center will be located at 1 Water Tower Place, Leominster, MA, conveniently situated in Water Tower Plaza, just off Route 12. It will be open daily from 10:00 a.m. until 5:00 p.m. EST to accept drop-offs of lightly used clothing, shoes, blankets, kitchenware, books and housewares. These items, in turn, will provide critical funding for the Epilepsy Foundation New England.
“We are thrilled to bring our sustainable services to Leominster and provide another easy, earth-friendly way for residents to support the Epilepsy Foundation New England,” said Brooke Evans, Director of GreenDrop Donations. “We look forward to joining the community with the new Leominster site.”
“We’re thrilled to partner with GreenDrop® as they open their new Leominster location,” said Brad Rich, President at Epilepsy Foundation New England Donation Center. “The generous funding this partnership provides is vital to our mission, helping fund programs that improve the lives of individuals and families impacted by epilepsy and seizures.”
GreenDrop makes it easy to donate clothing and household items at its Leominster location. Donors conveniently drive up to the donation center where they are greeted by a GreenDrop attendant who collects the items on behalf of the Epilepsy Foundation New England. Donors in return receive a tax deductible receipt.
For more information about GreenDrop or to find a donation center near you, visit our website at www.GoGreenDrop.com.
In today’s increasingly eco-conscious world, businesses that marry innovation with environmental responsibility are carving a vital path forward. One such trailblazer is Tough Stuff Recycling, a young yet dynamic company that has quickly emerged as a leader in the specialized recycling industry. Founded in 2022, this Fitchburg, Massachusetts-based operation is already making a significant impact across the Northeast by tackling one of the most overlooked areas in waste management: the recycling of mattresses, box springs, electronic waste, and bulky furniture items.
A New Generation of Recycling Services
Tough Stuff Recycling was established with a clear mission—to provide environmentally responsible solutions for hard-to-recycle materials. Over the past three years, the company has grown steadily, building relationships with municipalities, commercial waste haulers, hospitality businesses, universities, and major retailers. What sets Tough Stuff apart is its unwavering focus on reclaiming valuable materials that often end up in landfills. Through its advanced recycling systems, the company extracts foam, steel, textiles, and wood, helping reduce landfill dependency and supporting a broader shift toward a circular economy. This innovative model not only diverts thousands of pounds of waste from disposal but also contributes to sustainable material recovery and reuse.
High-Tech Facilities and Customer-Centric Solutions
At the heart of Tough Stuff Recycling’s operations is a state-of-the-art recycling facility located in Fitchburg, a strategically chosen site that underscores the company’s commitment to regional economic development and environmental stewardship. The facility features cutting-edge technology designed specifically to handle complex materials, with processes that are continually refined to achieve higher efficiency and material recovery rates. The company’s services are designed for convenience as well as impact. Customers can choose between curbside pickup and drop-off services, both aimed at making mattress and furniture recycling accessible to households and businesses alike. These flexible options demonstrate the company’s dedication to both service and sustainability.
Innovation at the Core
One of the hallmarks of Tough Stuff Recycling is its investment in innovation. The company stands out for its automated, high-throughput processing systems, including the first-of-its-kind machinery specifically developed for recycling pocket coil mattresses. This innovation alone has helped reclaim over 25 million pounds of steel from used mattresses—an achievement that showcases the scale of their environmental impact. With a forward-thinking mindset, the company is already integrating technologies such as artificial intelligence and automation to further streamline operations. These systems help sort and process materials more efficiently while lowering the company’s overall carbon footprint.
Culture and Community: A Dual Commitment
Inside the facility and beyond, Tough Stuff Recycling boasts a workplace culture rooted in passion, responsibility, and impact. The team is described as hardworking and mission-driven, unified by the goal of making tangible environmental improvements. According to spokesperson Mary Horsman, the company seeks employees who are “motivated, dependable, and driven to make a real environmental impact.” This values-based hiring approach has helped cultivate a strong internal culture that aligns with the company’s broader sustainability goals. Equally important is the company’s connection to its community, particularly North Central Massachusetts. “Fitchburg offers a strong sense of community and a strategic location for logistics,” Horsman notes. The region’s business-friendly environment and workforce have played a key role in Tough Stuff’s early success, providing a fertile ground for growth and collaboration.
Advocacy, Education, and Policy Engagement
Tough Stuff Recycling doesn’t limit its environmental mission to its own operations—it’s also an active advocate for progressive recycling policies at the state and regional levels. The company is a member of organizations like MassRecycle and regularly engages in public education and policy development, especially around Extended Producer Responsibility (EPR) legislation. Through these partnerships, Tough Stuff contributes to the shaping of sustainable waste management practices. The company frequently collaborates with government agencies, industry associations, and fellow recyclers to promote smart, scalable solutions that protect the environment while supporting economic growth.
Strengthening Regional Business Ties
As a proud member of the North Central Massachusetts Chamber of Commerce, Tough Stuff Recycling actively participates in efforts to boost local economies and foster regional development. “The Chamber’s mission mirrors our own,” says Horsman. “It’s about creating and sustaining meaningful relationships between businesses and the community.” Through the Chamber, the company accesses professional development programs, networking opportunities, and a powerful platform for legislative advocacy. These resources are vital as the company looks to expand its services and continue driving innovation in the recycling space.
A Bright Outlook for the Future
Despite being a relatively new player, Tough Stuff Recycling is already looking toward the future with ambitious goals. With the infrastructure, talent, and partnerships in place, the company is poised to scale operations throughout the Northeast, bringing its environmentally responsible solutions to a broader array of communities. The demand for mattress and bulky item recycling is only expected to grow in the coming years, especially as more states and municipalities adopt EPR mandates and implement stricter landfill regulations. Tough Stuff is well-positioned to meet this demand, thanks to its deep expertise, high-performance facility, and proactive engagement with policy and industry leaders.
Recognition and Growth
In just a few short years, Tough Stuff Recycling has transformed from a local operation into a multi-state service provider, operating successfully in both regulated and free-market environments. This rapid growth is a testament to the company’s adaptability and focus on quality. A standout achievement—recycling more than 25 million pounds of pocket coils—not only highlights the technical sophistication of Tough Stuff’s operations but also reflects the leadership of its visionary CEO, who pioneered the very system that made it possible.
Spreading the Word
To promote its services, Tough Stuff Recycling relies on strategic partnerships with associations and coalitions that span the recycling and hospitality industries. Organizations like MassRecycle, New Hampshire Recycles, and the Northeast Recycling Council help connect the company with municipalities and commercial entities that can benefit from their services. This network-based approach has proven to be highly effective, enabling Tough Stuff to grow its visibility while aligning with like-minded partners who share their commitment to sustainability. Tough Stuff Recycling is more than just a business—it’s a mission-driven organization reshaping how we think about waste, sustainability, and community engagement. With a foundation built on innovation, a commitment to environmental responsibility, and strong local roots, this Fitchburg-based company is proving that tackling the “tough stuff” is not only possible but also essential for a cleaner, greener future. As the world grapples with mounting waste and limited landfill space, companies like Tough Stuff Recycling show that practical solutions are already within reach—solutions that protect the planet, empower communities, and drive economic progress.
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The Montachusett Regional Planning Commission (MRPC), in collaboration with the Montachusett Regional Transit Authority (MART) and technical consultant WSP, has released the MRPC Region Vision Zero Safety Action Plan. This comprehensive strategy aims to significantly reduce roadway fatalities and serious injuries across MRPC communities.
The plan is grounded in extensive data analysis and shaped by robust public engagement. It includes example projects tailored to each MRPC member community and outlines targeted infrastructure improvements, policy recommendations, and educational initiatives to make the region’s roadways safer for all users.
Review the Draft Plan: Your feedback helps the plan reflect the voices of MRPC communities. Please review the draft plan and share your comments by Tuesday, October 14.
Join us as we celebrate 50 incredible years of learning, laughter, and community at Busy Bees Preschool Center Inc. For half a century, Busy Bees has been a cornerstone of early childhood education and family support in Fitchburg and now it’s time to celebrate this remarkable journey!
Friday, September 26, 2025
5:00 PM – 7:00 PM
3 Harugari Street, Fitchburg, MA 01420
RSVP: Please email Ms. Maria at
This special evening will include a ribbon-cutting ceremony, opportunities for alumni to contribute to a time capsule, and plenty of time to connect with current families, past students, and community partners who’ve been part of the Busy Bees family over the decades.
Whether you’re a longtime friend of the school or discovering Busy Bees for the first time, we’d love to see you there to help us honor this major milestone.
Come celebrate 50 years of impact, growth, and buzzing with love!
Insurance losses due to reviver statutes for legacy abuse claims, social inflation and nuclear verdicts are driving up liability insurance rates. Some underwriting executives including those atHub International have posited that reducing policy limits saves money and can make nonprofits less attractive targets for the plaintiffs’ bar — but choosing the right level of insurance protection requires a deeper analysis.
When plaintiffs’ attorneys prosecute abuse and molestation cases, one of the first lines of questioning typically involves the target’s insurance protection: What type of policy and how much will it cover? Many attorneys take a pragmatic “grab-and-go” approach by demanding policy limits, collecting those sums and moving on to new opportunities rather than face a jury trial. In such instances, low insurance limits may discourage aggressive, protracted litigation.
However, limited insurance protection won’t immunize an organization for an egregious case of willful, wanton misconduct — such as serial abuse or vehicular manslaughter by an impaired driver. Juries won’t tolerate wanton negligence and won’t stop at an organization’s insurance limits when awarding financial damages. The bankruptcies of multiple Roman Catholic dioceses and the Boy Scouts of America illustrate the perils of inadequate insurance protection.
Use Data Analytics to Determine the Correct Insurance Mix
Weighing the benefits of lower liability limits against maintaining potentially insufficient coverage if a calamitous event occurs requires a deep dive into an organization’s net assets, annual revenues, location and relative prominence. While many organizations look to benchmarking data as a barometer, this is a flawed approach because finding “comparable” nonprofits is subjective. Do you benchmark organizations by Standard Industrial Classification (SIC)? By revenues or net assets? Headcount? Location?
Even if the benchmarking sources use a credible pool of organizations sharing similar characteristics, are the decisions made by those nonprofits necessarily appropriate for the organization seeking insurance guidance?
A better approach is to take an inwardly focused look at the organization’s metrics. A nonprofit can use analytics modeling tools to examine its own claims history and financials, and run thousands of loss simulations against a robust industry database of benchmark incidents. These Monte Carlo simulations will generate a wide range of potential situations, outcomes and probabilities, quantifying the organization’s projected loss frequency and severity from those events.
This data equips the nonprofit with information it needs to select an optimal insurance structure and yields objective recommendations for risk management and a defensible basis for insurance decisions.
Calibrating your insurance limits in today’s dynamic legal environment doesn’t have to be a guessing game. A skilled risk advisor can be a valuable resource to stretch your insurance dollars and fortify protection where it’s needed most.
Mediation Services of North Central MA, Inc. is excited to host a Virtual Round Table bringing together local non-profit and public service professionals for an hour of genuine conversation, idea exchange, and meaningful connection. This event is designed with you in mind whether you’re a community leader, a nonprofit program manager, or someone working on the front lines of public service. In today’s fast-paced and often isolated work environments, it is important to take time to connect with peers, share insights, and support one another’s missions.
Join the Boys & Girls Club of Fitchburg and Leominster for Movie Under the Stars!
The Montachusett Regional Planning Commission (MRPC), in collaboration with the Montachusett Regional Transit Authority (MART) and technical consultant WSP, has released the MRPC Region Vision Zero Safety Action Plan. This comprehensive strategy aims to significantly reduce roadway fatalities and serious injuries across MRPC communities.
